A Dopp kit is a small toiletry bag made of leather, vinyl, or cloth. It stores grooming tools for travel. Some common items kept in a Dopp kit are deodorant, a razor, shaving cream, comb, shampoo, nail clippers, scissors, toothbrush, toothpaste, and cologne. The name derives from early 20th-century leather craftsman Charles Doppelt, a German immigrant in the United States, who invented his toiletry case in 1919.
How does this apply to Commercial Real Estate you ask? To prepare for every marketing opportunity, you need the essentials in your Real Estate Dopp Kit to survive the competitive industry jungle.
1) Business Card. The great sales agents of yester-year only needed this to sell/lease a property. This is the one piece of material you cannot live without. The business card symbolizes the brand or company relationship with which you associate with. Businesses build relationships, while networking, cold-calling, and mentoring forge the relationship. If you don’t have at least 5 business cards in your pocket at all times it sends the message that “I don’t care about my business.”
2) Corporate Brochure (packet). What? You don’t have a Corporate Brochure handy? How are you going to provide information about all of the Services that your company provides? This is a MUST HAVE in the Dopp kit. Nowadays clients want a leave-behind material that clearly states your specialty, area of expertise, and services provided. Include your Contact information or bio with the ‘leave behind’ material. Your contact information should be clearly visible, and don’t skimp on the details! At a minimum, clients want to know how much experience you have, what makes you different from everyone else, and any clients you’ve worked with in the past.
3) Available Properties. All your listing flyers pertain to the company brand. It allows clients to associate you with a specific Company. If you prefer not to carry around 10-15 Property Brochures, be sure to have at least a 1 page (front/back) that lists neatly and concisely the available properties in your submarket/market. This will also show your expertise in a specific area.
4) Comparables. Know your submarket/market. Be sure to have some comparables to show the potential clients. It can be a leave-behind or it can be something that you have available to show. Take the time to join Monthly Breakfasts or Networking events to gain this valuable knowledge. Clients want to know that you understand the area and what is going on. If the client is interested in an area that you are unfamiliar with, call in reinforcements.
What is in your real estate Dopp kit?